About

This could be some catchy words about a cool fashion brand. 

Instead it is going to be a marvellous text about a hard working mum of three.

I wake up every morning knowing that, once again, I did not sleep as much as I hoped for. I guess all parents know what I mean. Breakfast, clothes, patience and the kids are off to daycare. I rush home, drink way too much coffee, work as much as I can for five hours (while taking care of my youngest) before I pick up the other two again. Home, play, eat, pyjamases, book, kids asleep. Back to the computer and work for as long as I can before I crash into bed and wake up once again. And that is it. On and on it goes. And I love it!

Life scares me, so does death. Early in life I decided to take care of my time, try everything I wanted to try and never postpone anything. Some people may say that I rush through life not enjoying ”the moment”. Oh boy, how wrong could they be! I get so romantic about life that I find salvation in my own atheist way.

So why did I end up in fashion? I wanted to become a classical pianist, was almost there, but realized I had to try something more. I ended up with a master in architecture but sill had not found what I was looking for. I threw myself into fashion and landed softly on a pink little cloud. The tempo is fast, there are no limits, I can use all my experience and I feel at home.

So if you ever end up buying one of my pieces, keep in mind that you buy a little piece of my brain and a huge part of my heart. I really hope you will enjoy it!

 

/Jenny Grettve

  • May 2007 Completed a Master in Architecture
  • April 2010 Launching of first collection.
  • September 2010 Received an Honorable Mention at Show Up Fashion Award
  • May 2011 Designer of the month at Form&Designcenter, Malmö